In an exhibition, you have nothing more than a few seconds to make an impression, entice the target, make them curious, get them to stop and not walk past your exhibition booth. It's a tall order but not an impossible one to fulfill. In order to do that, you need to stand out...that is the number one thing that should be on your mind when designing the exhibition booth but it is not the only thing. Now, imagine if you've gotten someone curious about your products or services and they need to find out more information about it before they delve deeper, where would they find them?
The big question would be this - what type of exhibition stand design should you use during the event to make it more effective, cost and marketing wise.