Trade show booth and exhibition stand design industry is in ICU because of the COVID-19 crisis. As we know that exhibitions are all about thousands of people from around the world coming together at one place to discuss, share, promote and sponsor business and brands, it’s literally impossible to persuade so many people to put their lives at risk of COVID infection just to explore latest marketing trends. To say that people are worried about their health and rising infection rates of COVID-19 is a gross understatement. They are scared to death not just because of the death rate of the COVID-19 but simply because of the thought of contacting this infection to their loved ones. For them, attending large public gatherings, exhibitions and trade shows during this pandemic would be like taking a visit to the Chernobyl nuclear plant. This will put everyone’s life at risk of COVID infection. No one, in the right frame of mind, would take such a risk just to gain a bit of popularity, and also, it is punishable by social distancing laws.

When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.
From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic.
It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to:
• Follow COVID-19 protocols while engaging with customers
• Do a competitor analysis and conduct extensive research on the latest trends on COVID-19
• Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step
And that’s just the beginning!
A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols.

If you have ever been to an exhibition, as a customer, you would know that there is so much to look at that you hardly get time to check out every exhibition stand or booth. We often tend to spend more time on the exhibition stands that appear more attractive than others. What is it that attracts us towards a particular display so much so that we choose to give the others a miss? There might be more than one answer to that question but the one that comes to mind immediately is the appearance of the exhibition stand.
Appearances go a long way in attracting audiences. No wonder our movie stars are some of the best-looking people we have ever seen. Imagine watching the movie 'Titanic' with the lady from the grocery store playing the role that Kate Winslet did. You get the picture!

A large number of people attend a trade show and your goal is that large numbers of your target audience should be attracted towards your trade show booth. When your potential clients approach your custom exhibition stands, their first impression about your company will remain with them for long, and you want that to be a worthwhile impression. While designing your custom booth design or modular booth design, be critical about the display materials you choose, because the configuration, size, color and design, all have to be dynamic and attractive.

Your exhibition stand is the key element for your exhibition presence’s effectiveness and success. The planning and designing should include budget, marketing needs and positioning to attract the most attention. Your exhibition stand design should be impactful enough to attract visitors from across the exhibition floor and as such, should be taken care of by an expert exhibition stand design and build company.

Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.

Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand design companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.

Exhibitions, trade fairs and conferences are capable of providing huge learning opportunities for young business aspirants and excited participants who just want to explore the latest trends in different business sectors. Apart from this, they also provide entrepreneurs to interact and share their experiences with larger players in the market. This is a very busy and bustling place, full of enthusiastic visitors, business tourists, and exhibitors, who all come together to generate new business avenues for everyone. The responsibility of helping companies stand out from the rest falls upon the shoulders of exhibition stand contractors or booth design company. To hire the best exhibition stand design and build company, many companies do extensive research online, compare prices and experiences, read customer testimonials, and go through their previous assignments to find more about exhibition design company.

Exhibition industry is experiencing a major setup due to the COVID-19 crisis. This small virus has almost brought the entire exhibition and trade show industry to a complete halt. COVID-19 is accelerating changes in consumer behavior. They are showing reluctance in attending trade shows due to the high risk of exposure to COVID-19. Regardless of precautions taken by exhibitors, it will take almost a year for the exhibition industry to restore its former glory. COVID pandemic has almost destroyed the trade fair industry but no damage is permanent and sooner or later, the industry will evolve again and bring new opportunities for both exhibitors and customers. COVID-19 has not diminished the value of in-person shows for participants who are committed to returning as soon as restrictions are lifted. Expo stand services, a leading exhibition stand design company in Germany is taking initiatives to mitigate the risk of exposure and to encourage customers to attend exhibitions and trade shows. As a concerned exhibition design company, we are strictly adhering to the social distancing norms, installing sneeze guards and sanitizer dispenser machines at booths and stalls, and distributing face masks and face shields to make customers feel safe at exhibition halls. Usage of online editing tools to create innovative exhibition stand designs is increasing over time. As an online exhibition booth builder, we allow customers to create, design, and order exhibition stands online. This is the best way to ensure safety for both exhibitors and designers.

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Exhibitions are a great place for a face to face engagement with potential customers. Face-to-face engagement has many of its own benefits to increase value for your brand; face-to-face engagement is the primary reason that many companies and organizations prefer to participate in global trade shows and exhibitions instead of online marketing. This gives them a direct approach to read the mind of customers and learn more about their likes and dislikes in order to form a strategy that is solely focused on customer attraction.

An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face-to-face consumer engagement might be beneficial for your business. And of course, to promote your brands and services effectively, you need custom exhibition stands. Below are the given details of how to choose an innovative exhibition stand design. How should you hire an exhibition booth design company?

You're probably wondering just how much of a difference custom exhibition stands and booths could make, and how you could probably get the same results with any regular display. In a nutshell, with an average stand and booth, you'll make an average impression; but with a unique stand and booth that has been designed solely for your business, you stand to gain a considerable edge over the competition. To create a custom exhibition stand design, you need to hire a professional in the exhibition industry.
Find your exhibition stand partner online
There are hundreds of them you can find online. Just go to any popular search engine and type, exhibition stand builders, exhibition stand contractors, exhibition booth designer, booth design company, exhibition design company, exhibition stand companies, exhibition booth contractor, exhibition booth design company, and you will be showered with related links in your search result.